Design @ Metal

A multi-disciplined branding design principal at Metal with extensive experience in corporate branding, personal branding, print, annual report, web, social media, mobile, blog, content, monetization, ecommerce, and retail merchandise design. Obsessed with strategic entrepreneurial thinking with a clear understanding of branding, marketing and business strategies, my designs were published in top publications such as Graphis, CA, Print, How and Archive. I will share my favorite projects, interesting things on design, business, technology, inspiration, and social media marketing for big and small business here.
©2011 Peat Jariya + Metal

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Personal branding is important for small business

You’ve heard a million times that most small businesses fail after the first or second year. So what happens to an entrepreneur when their business is gone? The answer is that they are taken down with their company unless they’ve built their own brand simultaneously while operating their business. A personal brand can always be leveraged by an entrepreneur to regain momentum, capture attention and even start a new business faster than their previous one.

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Luminarie De Cagna by Cagna Illuminations @ Festival of Lights Ghent
55,000 LEDs lit up a cathedral

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | hire

Interesting article on email.

Next time you write an email subject line, words such as “confirm,” “join,” “press,” or “invite” is not a good idea if you want a response, says data from Baydin, the makers of email plugin Boomerang. Baydin recently extracted data from five million emails its users handled. It found that some subject-line words, such as “apply” and “opportunity,” got more responses than words from the aforementioned list. Also the best time to send emails is before work around 6 a.m. Baydin’s average email game player deleted about half of the 147 messages he or she received each day. Ninety minutes of the two hours he or she spent on email each day went to just 12 messages.

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me  
by Sarah Kessler


A nice little Broccoli House
Food sculptor by Brock Davis

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

Steve Jobs and his secret ad agency

The Media Arts Lab is an advertising agency like no other. Based at a discreet address, it is thought to employ more than 50 people but has only one client. However, finding information about MAL is not easy.

Go to its website and there is just a holding page, with no mention that this is even an ad agency. The only clue that this might be a business of some significance is that there are phone numbers for four offices in London, Los Angeles, Tokyo and Beijing.

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Innovation lessons from the latest new brand

Sabi, a line of branded, ergonomic products for the aging.

1. Finding the right opportunity.
Rather than intuiting some need out of the ether or working toward his big idea over a decade, Assaf Wand, founder of Sabi, applied a mix of analytics, hustle, and hard work to finding an overlooked business opportunity.

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Be relentless in reinventing “You” as a brand

Instead of making yourself a slave to the concept of a career ladder, reinvent yourself on a semiregular basis. Start by writing your own mission statement, to guide you as CEO of Me Inc. What turns you on? Learning something new? Gaining recognition for your skills as a technical wizard? To have a long lasting success, you must see yourself as a successful brand and act like one.

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

Steve Jobs: 7 principles for success

1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.

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Brand “You” and the real power

If you want to grow your brand, you’ve got to come to terms with power — your own. I’m talking about a different kind of power than we usually refer to. It’s not who’s-got-the-biggest-office-by-six-square-inches power or who’s-got-the-fanciest-title power.

It’s influence power.


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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

Beautiful paper typography made by Sabeena Karnik, a designer from Mumbai, India.
Click on her name to see the rest of her alphabets.

Design @ Metal is about design, business, technology, social media, inspiration.

Metal is a strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

How to market brand “You”?

No matter how beefy your set of skills, no matter how tasty you’ve made that feature-benefit proposition, you still have to relentlessly market your brand — to customers…

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Design @ Metal is about design, business branding, technology, social media, inspiration.

Metal is a strategic multidisciplined branding design firm in beautiful San Francisco.
like | follow | connect | hire me

A design driven branding machine - W Hotels

W brand—a style-driven brand that is inextricably linked to design.
I always admire Ron Arad’s work and, to my delight, I came across this “WOW Bikes,” Ron Arad’s design for W Hotel.  It’s a bespoke bicycle that reimagines the wheel using nothing but curved sprung steel. And anyone who stays at the hotel can ride it. It is beautiful and functional.

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What differentiates “You” as a brand?

Start by identifying the qualities or characteristics that make you distinctive from your competitors — or your colleagues. What have you done lately — this week — to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?

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Design @ Metal is about design, business, technology, social media, inspiration.

Metal is a strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

As a brand, what makes YOU different?



Start right now: as of this moment you’re going to think of yourself differently! You’re not an “employee” of General Motors, you’re not a “staffer” at General Mills, you’re not a “worker” at General Electric or a “human resource” at General Dynamics (ooops, it’s gone!). Forget the Generals! You don’t “belong to” any company for life, and your chief affiliation isn’t to any particular “function.” You’re not defined by your job title and you’re not confined by your job description.

Starting today you are a brand.

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Design @ Metal is about design, business, technology, social media, inspiration.

Metal is a strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

Branding “You”

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.

It’s a new brand world.
That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re carrying — ah, you’re a Starbucks woman! Your T-shirt with the distinctive Champion “C” on the sleeve, the blue jeans with the prominent Levi’s rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker’s symbol crafted into the end …

You’re branded, branded, branded, branded.

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Design @ Metal is about design, business, technology, social media, inspiration.

Metal is a strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

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