Design @ Metal
A multi-disciplined branding design principal at Metal with extensive experience in corporate branding, personal branding, print, annual report, web, social media, mobile, blog, content, monetization, ecommerce, and retail merchandise design. Obsessed with strategic entrepreneurial thinking with a clear understanding of branding, marketing and business strategies, my designs were published in top publications such as Graphis, CA, Print, How and Archive. I will share my favorite projects, interesting things on design, business, technology, inspiration, and social media marketing for big and small business here.
©2011 Peat Jariya + Metal
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A design driven branding machine - W Hotels
W brand—a style-driven brand that is inextricably linked to design.
I always admire Ron Arad’s work and, to my delight, I came across this “WOW Bikes,” Ron Arad’s design for W Hotel. It’s a bespoke bicycle that reimagines the wheel using nothing but curved sprung steel. And anyone who stays at the hotel can ride it. It is beautiful and functional.
W was built on the shoulders of Ian Schrager, the forward-thinking entrepreneur who opened the first boutique hotel in 1984 - the Morgans Hotel which planted the seed for the idea that a chain hotel could be more than just a generic foam pillow on which to lay your head; it could be a lively destination with public spaces filled with of-the-moment furnishings, signature throw pillows, and expertly friendly bartenders. Sensing a sea change, Barry Sternlicht, Starwood’s chairman at the time, wanted a piece of the action. After failing to buy out Schrager, Sternlicht launched the first W, in midtown Manhattan, to duplicate the quirky Schrager experience.
W Brand has turned into the fastest-growing “contemporary lifestyle” hotel brand in the world. More.
Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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