Design @ Peat
A multidisciplinary designer with extensive experience in branding, digital, products, print, annual report, web, social media, mobile, blog, content, monetization, ecommerce, and retail design. Obsessed with design strategy and entrepreneurial thinking with a clear understanding of branding, marketing and business strategies, my designs were published in top publications such as Graphis, CA, Print, How and Archive.
©2011-2013 Peat Jariya
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Starbucks Amsterdam - Reinventing the Brand
A new coffeehouse in Amsterdam will be the testing ground for ideas that will find their way to the rest of Europe.
Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. But this Thursday, the brand that normalized the $4 latte is opening an experimental concept store in Amsterdam that offers a glimpse of the Starbucks of the future—at least in Europe.
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Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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Check out new Starbucks store made out of shipping containers outside of Seattle. What a brand designers and architects love to work for!
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Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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McDonald concept store in Paris
In the battle between José Bové, the French antiglobalism activist, and his bête noire, McDonald’s, there’s no question that the fast-food giant emerged victorious. Today, France has effectively declared its love for Le Big Mac, becoming the No. 2 McDonald’s consumer in the world. To be fair, McDo—as the French call it—has changed things up to woo discerning customers: It sources most of its ingredients from French farmers and recently introduced 130 McCafés featuring espresso and pastries (we’re talking macarons here, not deep-fried apple pies). And now, it’s even classing up its interiors, with the help of Paris-based designer Patrick Norguet.
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Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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Ultra cool Japanese Starbucks store
The store, by Kengo Kuma, is evidence that the coffee giant is becoming more aware of cultural differences. Starbucks recently commissioned starchitect Kengo Kuma to design an outpost in Dazaifu, a small city in Japan’s Fukuoka Prefecture, that, with walls covered in a matrix of wood planks, is a striking departure from the company’s typical interiors. Earlier this year, it opened an experimental shop in Amsterdam. And according to The New York Times, Starbucks is investing millions in making over hundreds of its stores in France to appeal to coffee aficionados who favor the personalized atmosphere of cafés. The Starbucks in Dazaifu is an outgrowth of the architect’s fondness for natural materials. More than 2,000 wooden batons line the 2,260-square-foot shop, creating a loosely woven lattice that extends beyond the storefront’s edge. A few signs are the only outward indicators of the brand. According to Kengo Kuma and Associates, the design is meant to blend with the other buildings along the road to Dazaifu Tenmangu, Fukuoka’s most famous shrine, dedicated to the god of learning.
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Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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A nice day of camping on the cliff.
You should try it sometime. May help firing up your creativity.
Luminarie De Cagna by Cagna Illuminations @ Festival of Lights Ghent
55,000 LEDs lit up a cathedral
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Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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Steve Jobs and his secret ad agency
The Media Arts Lab is an advertising agency like no other. Based at a discreet address, it is thought to employ more than 50 people but has only one client. However, finding information about MAL is not easy.
Go to its website and there is just a holding page, with no mention that this is even an ad agency. The only clue that this might be a business of some significance is that there are phone numbers for four offices in London, Los Angeles, Tokyo and Beijing.
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interview with Rob Janoff, the designer of the Apple logo
We presented two versions of the logo. One with and one without the bite. Just in case he thought the bite was too cute. Fortunately he went with the one that gave it the most personality with the bite. Frankly it was a no brainer and you would miss the mark if you don’t show some kind of an apple. When I presented I showed him several variations. Striped version, solid color version, metallic version. All those with the same shape.
I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that’s what you get. It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte”. And I was like: “You’re kidding!
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Ad campaign for Hummer
7 of us worked on this campaign. Very interesting, very fun to be a part of. We did substantial direct mail campaigns, ads (print and online), interactive promo spots. This client came to me from a client of a client of a client so it pays to always take good care of your clients even when they have not done business with you for a couple of years.
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