Design @ Metal

A multi-disciplined branding design principal at Metal with extensive experience in corporate branding, personal branding, print, annual report, web, social media, mobile, blog, content, monetization, ecommerce, and retail merchandise design. Obsessed with strategic entrepreneurial thinking with a clear understanding of branding, marketing and business strategies, my designs were published in top publications such as Graphis, CA, Print, How and Archive. I will share my favorite projects, interesting things on design, business, technology, inspiration, and social media marketing for big and small business here.

©2011 Peat Jariya + Metal

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Philips improbable design-led turnaround

Anyone who blithely believes that the return on investment on design is self-evident needs to explain the decline of Philips. In the mid-Nineties, the electronics company boasted 650 designers on its books, more than Samsung at the time. Yet, since a high point in 2008, its stock value has halved. It was no surprise, then, when last year, on Sean Carney’s first day as Philips’s design chief, the CEO took him to one side and told him straight that he was less than convinced about the value of design. Here’s how he made the turnaround possible.

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Starbucks store rebranding

Located in the former vault of a historic bank on Rembrandtplein, the new shop will be a showcase for sustainable interior design and slow coffee brewing, with small-batch reserve coffees and Europe’s first-ever Clover, a high-end machine that brews one cup at a time.

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Starbucks Amsterdam - Reinventing the Brand
A new coffeehouse in Amsterdam will be the testing ground for ideas that will find their way to the rest of Europe.

Starbucks is known for its unwavering consistency, from its unoffensively homey store décor to its burnt-coffee smell. But this Thursday, the brand that normalized the $4 latte is opening an experimental concept store in Amsterdam that offers a glimpse of the Starbucks of the future—at least in Europe.

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
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Check out new Starbucks store made out of shipping containers outside of Seattle. What a brand designers and architects love to work for!

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | hire

From a dimly lit warehouse to $1 billion - The Instagram story


Past midnight, in a dimly lighted warehouse jutting into the San Francisco Bay, Kevin Systrom and Mike Krieger introduced something they had been working on for weeks: a photo-sharing iPhone application called Instagram. What happened next was crazier than they could have imagined.

In a matter of hours, thousands downloaded it. The computer systems handling the photos kept crashing. Neither of them knew what to do. “Who’s, like, the smartest person I know who I can call up?” Mr. Systrom remembered thinking. He scrolled through his phone and found his man: Adam D’Angelo, a former chief technology officer at Facebook. They had met at a party seven years earlier, over beers in red plastic cups, at the Sigma Nu fraternity at Stanford University. That night in October 2010, Mr. D’Angelo became Instagram’s lifeline.

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starbucks store branding starbucks store branding

Ultra cool Japanese Starbucks store
The store, by Kengo Kuma, is evidence that the coffee giant is becoming more aware of cultural differences. Starbucks recently commissioned starchitect Kengo Kuma to design an outpost in Dazaifu, a small city in Japan’s Fukuoka Prefecture, that, with walls covered in a matrix of wood planks, is a striking departure from the company’s typical interiors. Earlier this year, it opened an experimental shop in Amsterdam. And according to The New York Times, Starbucks is investing millions in making over hundreds of its stores in France to appeal to coffee aficionados who favor the personalized atmosphere of cafés. The Starbucks in Dazaifu is an outgrowth of the architect’s fondness for natural materials. More than 2,000 wooden batons line the 2,260-square-foot shop, creating a loosely woven lattice that extends beyond the storefront’s edge. A few signs are the only outward indicators of the brand. According to Kengo Kuma and Associates, the design is meant to blend with the other buildings along the road to Dazaifu Tenmangu, Fukuoka’s most famous shrine, dedicated to the god of learning.

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | hire

More traffic at Pinterest

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined

Pinterest, the darling digital pin board that’s turned the social media world upside down, is now a top traffic driver for brands. That’s a good sign marketers should get their strategies up to speed.

You’re probably not surprised that 87% of Pinterest users are women. However, you may not realize that the site has a significant age range, with 80% of users fairly evenly distributed between 25 to 54. If you haven’t caught the Pinterest bug yet, be assured many others have. According to a comScore report, it was the fastest standalone site in history to pass the 10 million users mark.

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | hire

Check this out.
Dining Pod @ Soneva Kiri, Thailand

A remote controlled book for BMW… designed by Sagmeister.

Personal branding is important for small business

You’ve heard a million times that most small businesses fail after the first or second year. So what happens to an entrepreneur when their business is gone? The answer is that they are taken down with their company unless they’ve built their own brand simultaneously while operating their business. A personal brand can always be leveraged by an entrepreneur to regain momentum, capture attention and even start a new business faster than their previous one.

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Steve Jobs and his secret ad agency

The Media Arts Lab is an advertising agency like no other. Based at a discreet address, it is thought to employ more than 50 people but has only one client. However, finding information about MAL is not easy.

Go to its website and there is just a holding page, with no mention that this is even an ad agency. The only clue that this might be a business of some significance is that there are phone numbers for four offices in London, Los Angeles, Tokyo and Beijing.

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Innovation lessons from the latest new brand

Sabi, a line of branded, ergonomic products for the aging.

1. Finding the right opportunity.
Rather than intuiting some need out of the ether or working toward his big idea over a decade, Assaf Wand, founder of Sabi, applied a mix of analytics, hustle, and hard work to finding an overlooked business opportunity.

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Be relentless in reinventing “You” as a brand

Instead of making yourself a slave to the concept of a career ladder, reinvent yourself on a semiregular basis. Start by writing your own mission statement, to guide you as CEO of Me Inc. What turns you on? Learning something new? Gaining recognition for your skills as a technical wizard? To have a long lasting success, you must see yourself as a successful brand and act like one.

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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

Brand “You” and the real power

If you want to grow your brand, you’ve got to come to terms with power — your own. I’m talking about a different kind of power than we usually refer to. It’s not who’s-got-the-biggest-office-by-six-square-inches power or who’s-got-the-fanciest-title power.

It’s influence power.


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Design @ Metal
is about design, business, technology, social media, inspiration.
Metal
is a
strategic multidisciplined design firm in beautiful San Francisco.
like | follow | connect | hire me

How to market brand “You”?

No matter how beefy your set of skills, no matter how tasty you’ve made that feature-benefit proposition, you still have to relentlessly market your brand — to customers…

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Design @ Metal is about design, business branding, technology, social media, inspiration.

Metal is a strategic multidisciplined branding design firm in beautiful San Francisco.
like | follow | connect | hire me

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