Design @ Metal

A multi-disciplined branding design principal at Metal with extensive experience in corporate branding, personal branding, print, annual report, web, social media, mobile, blog, content, monetization, ecommerce, and retail merchandise design. Obsessed with strategic entrepreneurial thinking with a clear understanding of branding, marketing and business strategies, my designs were published in top publications such as Graphis, CA, Print, How and Archive. I will share my favorite projects, interesting things on design, business, technology, inspiration, and social media marketing for big and small business here.

©2011 Peat Jariya + Metal

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Steve Jobs: 7 principles for success

1. Do what you love. Jobs once said, “People with passion can change the world for the better.” Asked about the advice he would offer would-be entrepreneurs, he said, “I’d get a job as a busboy or something until I figured out what I was really passionate about.” That’s how much it meant to him. Passion is everything.

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Astonish me.


What Sets Small Firms Apart From The Pack?

They Think Big.

And ask yourself this:
What would Alexey Brodovitch do?
The legendary art director never settled for anything less than world class.

I’m going to assume that you’re already pretty familiar with the Russian-born artist, designer, photographer, and educator Alexey Brodovitch.

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Design @ Metal is about design, business, technology, social media, inspiration.

Metal is a multi-disciplined strategic design firm in beautiful San Francisco.
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Steve Jobs vowed to ‘destroy’ Android

Steve Jobs said he wanted to destroy Android and would spend all of Apple’s money and his dying breath if that is what it took to do so.

The full extent of his animosity towards Google’s mobile operating system is revealed in a forthcoming authorised biography.

Mr Jobs told author Walter Isaacson that he viewed Android’s similarity to iOS as “grand theft”.

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5 Secrets to Pixar success


Oren Jacob, the former chief technical officer of Pixar, provides a rare glimpse into company culture.

Recently at Jump, I had the pleasure of interviewing Oren Jacob, the former chief technical officer of Pixar, in front of a small group of invited guests. Oren shared a number of fascinating stories of what went on behind the scenes at Pixar during his 20 years there.

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Create opportunity with creativity

Be enterprising

Enterprise is two things. The first is creativity. You need creativity to see what’s out there and to shape it to your advantage. You need creativity to look at the world a little differently. You need creativity to take a different approach, to be different.

What goes hand in hand with the creativity of enterprise is the second requirement: the courage to be creative. You need courage to see things differently, courage to go against the crowd, courage to take a different approach, courage to stand alone if you have to, courage to choose activity over inactivity or passivity.

design@metal is about design, business and technology that inspire.
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Create opportunity

Be enterprising

An enterprising person is one who comes across a pile of scrap metal and sees the making of a wonderful sculpture. A enterprising person is one who drives through an old decrepit part of town and sees a new housing development. An enterprising person is one who sees opportunity in all areas of life.

To be enterprising is to keep your eyes open and your mind active. It’s to be skilled enough, confident enough, creative enough, and disciplined enough to seize opportunities that present themselves…regardless of the economy.  (Jim Rohn)

The economy and stock market may go up and down. Don’t let the fear of its up and down hold you back and shrink you and your business. Fear is such a waste of time. The day you stop growing is the day you quit living. It’s time to dream bigger dreams, think bigger thoughts, make bigger plans. Don’t be a part of the problem, be the solution. Stop participating in the funk of the economy.

design@metal is about design, business and technology that inspire.
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7 core success skills of millionaires

In The Education of Millionaires, author Michael Ellsberg details the successes of a number of “self-educated” billionaires, including hair-care magnate John Paul DeJoria, Facebook co-founders Dustin Moskovitz and Sean Parker, fashion designer Mark Ecko, Hip Hop and fashion mogul Russell Simmons, WordPress creator Matt Mullenweg.
Here are the common traits and the 7 Core Success Skills he gleaned from these titans of industry:
    •    Learn How to Sell
    •    Learn Marketing
    •    The “Right” Way to Network with Big Wigs
    •    Define Your Vision
    •    Invest in Yourself
    •    Build the Brand of “You”
    •    Take an Entrepreneurial Mindset

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Design @ Metal is about design, business, technology, social media, inspiration.
Metal is a multi-disciplined design firm in beautiful San Francisco.

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From A Commodity Into A $4 Splurge

Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in branding and marketing, in creating a branded experience that can satisfy the connoisseur, bring in new converts, be accessible to all, and irresistible in its appeal. Stanley defined the very feel of Starbucks in an era when the brand was becoming a cultural icon.

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interview with Rob Janoff, the designer of the Apple logo

 
We presented two versions of the logo. One with and one without the bite. Just in case he thought the bite was too cute. Fortunately he went with the one that gave it the most personality with the bite. Frankly it was a no brainer and you would miss the mark if you don’t show some kind of an apple. When I presented I showed him several variations. Striped version, solid color version, metallic version. All those with the same shape.

I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures. If anybody ever had an apple he probably bitten into it and that’s what you get. It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte”. And I was like: “You’re kidding!

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Richard Branson on branding

The conventional wisdom at business school is stick with what you know. Of the top 20 brands in the world, 19 ply a well-defined trade. Coca-Cola specializes in soft drinks, Microsoft in computers, Nike in sports shoes and gear. The exception in this list is Virgin — and the fact that we’re worth several billion dollars really bothers people who believe that they know “the rules of business” (whatever they are). We’re the only one of the top 20 that has diversified into a range of business activities, including airlines, trains, vacations, mobile phones, media, the Internet, financial services and health care.

We have created more billion-dollar companies in more sectors than any other company. Between 2000 and 2003, Virgin created three new billion-dollar companies from scratch, in three different countries. Virgin Blue in Australia took 35 percent of the aviation market and reduced fares dramatically. Virgin Mobile became Britain’s fastest growing network. Virgin Mobile in the United States was the country’s fastest growing company ever, private or public.

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Ive toiled in obscurity until five years later, when Jobs returned to pull Apple back from the brink of ruin. Jobs conducted an international search for a design director but picked Ive after wandering into the design studio and discovering the work Ive had been doing there.

Ive’s first product with Jobs was the iMac.
At the time, Ive described brainstorming sessions with Jobs being not about the iMac’s chip speed (as was common in the industry), but rather about, “How do we want people to feel about it?”

Over time, Ive became so in tune with Jobs that some joke they shared a brain. With Jobs at the helm and Ive leading the design team, Apple produced a decade of cutting-edge products: the iPod in 2001, the iPhone in 2007 and the iPad in 2010.

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Tumblr’s about to grow its design staff to two. How can the company be design-centric, when so few designers work there?

Thanks to the Clients from Hell, the Rules for My Unborn Son, and the Sad Don Drapers, the blogging platform Tumblr is about to hit a major milestone: 10 billion blog posts. Yet as its user base swells, Tumblr itself has miraculously managed to stay relatively petite: Only 45 people are on staff, including a surprisingly tiny product team consisting of five people. And for such a design-savvy, image-driven platform, here’s the most surprising fact of all: Tumblr’s design department consists of only one designer, Tumblr design director Peter Vidani. “It’s really just me right now,” he tells Co.Design, laughing. “So I direct myself.”

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Wisdom From Apple’s New CEO: It’s All About Intuition And Hard Work

A summary of some of the best quotes from Apple’s new CEO Tim Cook:

On intuition
“I’ve discovered it’s in facing life’s most important decisions that intuition seems the most indispensable to getting it right. Intuition is something that occurs in the moment, and if you are open to it, if you listen to it, it has the potential to direct or redirect you in a way that is best for you.”

On preparation
“In business, as in sports, the vast majority of victories are determined before the beginning of the game. We rarely control the timing of opportunities, but we can control our preparation. Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.”

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Target’s Top Creatives Offer 5 Lessons About Managing A $35 Billion Brand

How do you get 10 agencies, 4 digital partners, and 3 branding studios to sing the same tune, while helping run a $35 billion company with 1,755 stores.

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