Design @ Metal

A multi-disciplined branding design principal at Metal with extensive experience in corporate branding, personal branding, print, annual report, web, social media, mobile, blog, content, monetization, ecommerce, and retail merchandise design. Obsessed with strategic entrepreneurial thinking with a clear understanding of branding, marketing and business strategies, my designs were published in top publications such as Graphis, CA, Print, How and Archive. I will share my favorite projects, interesting things on design, business, technology, inspiration, and social media marketing for big and small business here.

©2011 Peat Jariya + Metal

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Once a year we get to design annual reports. With all the 10K wrap reports that flood the annual report landscape, our strategy remains steadfast: design and business reporting is be prized with equal ferocity. Powerful annual reports still get tremendous results, no matter what. We use lenticular effect on this cover to show the three strategies that drive the company business.

Design @ Metal is about design, business, technology, social media, inspiration.

Metal is a strategic multidisciplined design firm in beautiful San Francisco.
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Ad campaign for Hummer
7 of us worked on this campaign. Very interesting, very fun to be a part of. We did substantial direct mail campaigns, ads (print and online), interactive promo spots. This client came to me from a client of a client of a client so it pays to always take good care of your clients even when they have not done business with you for a couple of years.

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A soccer team branding.
What a brand we got to work on!
I had a blast with our 6 other designers working on this one. It’s a fierce competition within the studio because they’re all very talented and oh so fiercely competitive. You know we ended up with some 200 designs. We posted them all daily on our studio crit wall. And crazy as it may sound I still keep all of them because some are really good but did not make the cut for one reason or another. So often time I come across designers who charge $250 for a logo, I have to sigh….

Your talent is worth much more than that.

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Lewis MBA ad campaign
It’s all about encouraging people to go for that MBA degree that you always want but never have the time to do it. It’s never too late. It’s never too hard if you put your mind to it.

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Aslan Interactive

“Making your dream come true” - another fun lifestyle project for Aslan, a national residential real estate firm. It’s a flash presentation of the company business and all its properties. Perfect for investor and shareholder presentation at annual meeting. Won nice awards.

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Giving Campaign
A project for design for God based on Matt 25:35.
When I’m hungry, you gave me food.

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New hire benefit package

This superduper new hire package for Camden Human Resources consists of a 80-page new hire manual ring bound together and inserted into a custom plastic box along with all other new hires paperwork. The system is designed for updating flexibility.

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A paper promotion for Curious Paper Co.
Three designers worked on this days and nights. It was mailed to all designers. It had to look sharp.

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Survive / Thrive
A double cover and double spine report. A two book in one with two covers. We had a lot of fun playing with unique bindery.
The message: Despite the recession and subprime problem in our economy, our client survived and is now thriving. Hence, the double cover concept was successfully executed here.

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Aslan website
Aslan is a privately owned real estate firm specializing in making your dreams come true through the development, ownership and management of single and multi-family housing. They have some pretty nice properties. The website was part of a large branding assignment.

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Bindview annual report

It is one of my favorite annual reports because we pioneered the unique bindery.

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Glimpsica
Branding for a stock photo agency with an ad campaign in print media, online ad program, and email campaign.

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This postage stamp design is one of many merchandise designs we’re doing for a new client - design for God. We are actually using this. It’s pretty cool to send our mail out using our own stamp design.

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